“Attune yourself to the active inner guidance. The divine voice has the answer to every dilemma of life. Though man’s ingenuity for getting himself into trouble appears endless, the Infinite Succour is no less resourceful. ”  — Lahiri Mahasaya

Bhakti Yoga is a real genuine search for the Lord, a search beginning, continuing, and ending in Love. One single moment of the madness of extreme love to God brings us eternal freedom. Bhakti, says Narada in his explanation of the Bhakti aphorisms, is intense love for God – when a man gets it, he loves all, hates none, and becomes satisfied forever. This love cannot be reduced to any earthly benefit because as long as worldly desires last, this kind of love does not come. Bhakti is greater than Karma, greater than Yoga, because these are intended for an object in view, while Bhakti is its own fruition, its own end.

The intense love for the Lord is termed Bhakti. 

Forms and ceremonies, though necessary for the evolution of the soul, have no other value than taking us to that state in which feel the most intense love for God. 

The concept of Unconditional Love is to love God for the sake of love, and not for seeking favours. When we love someone very deeply, unconditionally, with implicit trust and faith in his love, we do not care or question what he does with us. The same applies to our love for God. 

We should not love God because of any fears. Love and fear are not compatible. 

There can be no begging for love. If you say, “Lord, I love You, grant me my wishes; that is not love. If you want love, you must give it first. You cannot get love by just demanding it from someone. You must first give and then you will receive, and if you want God, you must learn to love Him. This love for God cannot be the selfish, personal, possessive love of ordinary relationships.